The A/B Split Test, and Life
I don't know why it is, but I always seem to have my breakthrough thoughts – in the shower. Why is that? I've given up trying to figure that one out.
For years I've studied personal development and internet marketing. I am confident that doing both has resulted in my business success, which is a whole world away from 10 years ago when I was a sheriff's sergeant working 12 hour shifts and always having to live paycheck to paycheck.
What had to change was, me.
What I learned, by first identifying mentors and then changing HOW I processed the information that I saw in front of me, I could start to change the results in the time I spent working on my business.
It was not enough to merely focus on the cold calling, the follow up, the company's E-App, and Steps 1, 2, 3; I had to change how I saw my business in an effort to serve others and – very, very importantly, how I dealt with the challenges and frustrations that come with ANY business venture.
Last week, my agent training membership site hit 2,000 members at the site's 3 year anniversary.
In that time I have received countless success stories from agents saying that the site's information has changed their lives, provided freedom from a J.O.B. (just over broke) and put them on a path to financial freedom.
But, sadly, too, I have experienced the communication from agents who've said that they are giving up, did not achieve immediate successes and, without enough positive results to their satisfaction at that point, they're throwing in the towel. They went back to hourly jobs, working for someone else, because they could not make it work..not successful enough for their markers with the time they'd chosen to invest up to that point.
I know, beyond a shadow of a doubt, that it is not for a lack of information, companies available, training, or product education. It is because of an internal inability to process the negative experiences that are inevitable in business.
When the rejection comes, and it will, how do you process that?
When you successfully help a new client and they express how thankful they are that they met you, how do you internalize that event?
Hear me LOUDLY here.. Whichever one of those you CHOOSE to focus on will drive that future outcome and you will experience more of what you have chosen.
If you have two plants next to each other and water one, without watering the other – one will grow and one will slowly die. DUH, right?
The same, exact scenario unfolds in our business when we CHOOSE to focus on what just happened with the 80/20 rejection that is inevitable in any business.
A focus on the negative result WITHOUT a celebration and internal reward on the GOOD result causes more of the negative outcome. You will, always, experience more rejection than success in any business. Are your expectations balanced to adjust for that? You must compensate for this inequity by making a HUGE focus on the gains and putting those front and center in your mind when you decide each morning -“What am I thankful for??”
This behavior is a choice. It is not natural. It is focusing on the seed, which grows, rather than the storm that it finds itself in. It takes a conscious decision, each and every day as to how you are going to start it.
Call centers that I have consulted for often have a big, huge bell in the middle of the room where all of the callers are working. When a worker there makes a sale and writes an application, they get up, walk over, and RING THAT BELL.
Why do they to this? Because it is proven that rewarding the great result, while choosing to accept the NATURAL negatives that happen along the way is the best path to long term success. Keeping one's head down, following a proven system, and working UNTIL the success is evident to everyone around you IS the secret.
When they are rejected, or when a client decides to take his or her business to someone else, do they go around the room and spread the rejection? NO. Why?
So, back to this morning – in the shower I suddenly realized that the personal development skills I have made into habits line up perfectly with the online marketing I've been doing, with the A/B Split Test.
Given the feedback of the day/week/year, which direction are you going to go?
Please watch this short video. I hope you are encouraged and I hope you make the choice to guard your thoughts and guard your emotions.
You are in solid control of where you choose to go in your own head.
This is no trivial thing. The best system in the world will not work if your QUIT/DON'T QUIT threshold is set too high and focused only on the losses along the way.
My wish for you is continued success and continual breakthroughs. For you, it should not be a wish, though, it should be a plan that you work until it happens.
The system works, absolutely.
The question is, will you stay around long enough for it to materialize in your life.
I think about you (members) daily and want you to succeed.