Personal observation in my neighborhood about positioning and the insurance professional.
If you are considering local marketing, please use the methods described in this post.
The results are much better and the positioning makes you out as the expert you are.
Leaving flyers, door to door, for insurance leads is not only a tough way to go, but doing this yourself means you have nothing better to do and leaves you in a very bad position in the mind of your prospect. There is a way to do it where you can introduce yourself, show what you have to offer (much better than a corporate brochure) and have others deliver these packets much more efficiently FOR YOU.
It is ALWAYS better when you develop your own leads for insurance sales. Rather than relying on lead vendors, who very often rip off the unsuspecting agent, when you learn to create your own leads you can control the quality, the quantity of leads, and your costs along the way.
This is a reprint of a forum post by Christopher Westfall on the question “Door Knocking vs. Telemarketing”:
Originally Posted by HoosierLife
“First week cold calling I got 20 leads off of 8 hours of calling. Now I have a background in telesales, but as long as you dont get discouraged, dont take things personally and smile and dial you'll be fine. I would highly recommend a dialer though. It really increases your performance from manually dialing.“
I think this is awesome, and really solves the mystery of door-to-door vs. Telemarketing. The fact that you are relatively new means that you have not been allowed to succumb to what many veteran agents do. They'll look for the easier method, cheaper method, least amount of work method.. and stop doing what WORKED.
Telemarketing, with a predictive dialer specifically, allows you to be reaching out to 3 or 4 people at one time until you find someone able to hear you out. Door knocking involves not only the travel from door to door, but also the limitation of a best case scenario that one person at a time will be there to hear you out.
With telemarketing, you go from one “no” to the next “no” in record time, thus sorting those out from the eventual “yes” and you will find the yes more efficiently.
In order to continue to do something that, at first, appears painful, you must have a consistent set of rewards along the way. Otherwise that painful behavior will not be continued.
When calling folks about Medicare Supplements, in particular, I know that the sale that eventually happens has done two things.
One, it has put more money into the house of a senior who usually desperately needs it, as they're on a fixed income. I've not take anything from them, I've provided money back to them. This is a much easier transaction.
Two, it has provided an on-going income stream to my business and reduces the amount of future calls I'll have to make as I proceed toward my target number of clients. If you're on a constant rat wheel of having to find the next sale in order to continue your flow of income, you'll eventually fall off from fatigue or old age. Or worse, if you're prospecting for final expense, the minute you stop prospecting and going on sales calls, the chargebacks come slap you from behind on that 15% to 20% that cancel in the first 9 months.
Or you could make every sale turn into a stream of residual income so that your one effort turns into a walk-away income from your existing clients and the phone ringing with referrals all the time. This is a big motivator for me as I continue to smile and dial.