Marketing Medicare Plans – Just So You Know

Agents are always bewildered when they learn that you can market Medicare Supplement plans without a Scope of Appointment, carrier and CMS-approved advertising scripts, etc. Most agents that come to us have only been trained on everything having to do with Medicare Advantage. Often, they were never told or trained on Medicare Supplements, except maybe to be told that no one can afford them, so why bother learning them? With this document, posted by the Senior Medicare Patrol, often seen as the first step in going after agents for violations in marketing Medicare Advantage and Part D plans in violation of the Medicare Marketing Rule, you will see the difference between what you can and cannot do in marketing Medicare plans. Pay special attention to the distinction between Medicare Advantage / Part D vs. Medicare Supplements ("Medigap") plans on page two of this handout: See the Document Here In the past, it has been difficult to show agents that Medicare Supplements are exempt from the Medicare Marketing Rules because it is simply not referenced at all. Here, however, you can clearly see this distinction and why you are able to market, enroll, and change Medicare Supplement plans 365 days a year. CW

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